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Forbes Unveils Adelaide AI Search Engine to Boost Website Engagement, Powered by Google Cloud

Following the UK’s Bletchley Park AI safety summit, governments and companies across the world have renewed their commitment to advancing the technology. However, just before the industry’s leaders met in Britain, business magazine Forbes had become the latest to embrace AI. They unveiled Adelaide, an AI search engine that will assist users in interacting with the website.

How AI Search Works

When tools like ChatGPT debuted, people discovered that the chatbot/virtual assistant could recall online information to a reasonably accurate degree. As OpenAI updated the service to provide real-time information, it became clear that AI could become a replacement for search engines.

As a result, services like Google started work on Bard and similar projects that use AI-powered search. Their aim is to provide search that is highly personalised but presented through a chatbot that can explain and manage queries about what the search engine has pulled up, combining the best of both worlds.

This means that users searching online news or entertainment industries could get recommendations from their AI helper. For instance, iGaming is a popular industry where every website contains hundreds of online slots. With an AI search engine, you could give the AI parameters – reels: five, genre: historical – and it’ll find recommendations like Titan Strike, sourced from the websites in your search results.

AI search essentially provides a seamless, conversational bridge between searches. They can chase follow-up queries, eliminating the need to start a new tab and ask that question in the search engine too. Projects like Google Bard are already available for users and have impacted newsrooms. Forbes is now one of the first major news websites that has licensed Google’s AI products, specifically Google Cloud’s Vertex AI, to create Adelaide.

What is Adelaide AI?

Adelaide AI is a search assistant that has been built into Forbes’ website. While it’s available to try, it’s currently in its beta phase. This means it only focuses on content from the last 12 months in its recommended/related articles. Those articles pop up at the bottom of the page, while the rest is reserved for answers to your queries. Naturally, queries about the world of business and technology provide the most fruitful responses.

For example, we asked Adelaide “what is Bletchley Park?” where it explained that the park holds special significance in the UK since it was the home of British codebreaking, where the Enigma code was cracked. Beneath, it displayed four articles from 2023 that focus on the announcement, commencement and aftermath of the AI summit.

The Adelaide AI is named as a tribute to Adelaide Mary Stevenson, the wife of Forbes magazine founder B.C. Forbes. An AI tool named after the founder himself had already debuted on the Forbes website in 2019. The Bertie AI was strictly a recommendation tool available to journalists that helped hone their writing style. It also didn’t launch with the dizzying generative AI advancements that have caught the world’s attention in recent years, making Adelaide a much more powerful tool.

Speaking about the unveiling of Adelaide, the Chief Data Officer at Forbes, David Johnson said: “Today’s announcement is an exciting development in our journey with AI, as we become one of the first major publishers to partner with Google Cloud.”

As with most generative AI, Adelaide is being subject to constant improvements. The AI model is intended to serve Forbes’ 150 million readers in the future, so it’s constantly being trained and retrained to understand context and provide more personalised results when asked questions by users. That way, Adelaide hopes to anticipate its user interests and recommend the most fitting Forbes content while tackling their queries.