The company will level the playing field, giving independent artists the level of music and marketing promotion that major labels provide their artists.
Recently, a former Universal Music senior analyst has secured £250,000 of investment to launch un:hurd for independent artists and record labels to help them break into the industry and grow.
After generating 25 million Spotify streams for independent artists in just one year, un:hurd says the new app will help more artists and labels find where their fans are, who they interact with, and which playlists they should be pitching to.
The company’s algorithms take an artists’ data and then turn it into targeted and practical marketing tips to create impactful campaigns across the social media and streaming landscape.
Achieved 100% MoM growth
un:hurd achieved 100% month-on-month growth in revenue since receiving £250K of investment and boasts prominent clients such as Copper Dog Whiskey, Sofar Sounds, D’banj, SAINt JHN, DTG, and Fraser T Smith.
Notably, the platform is used by Labyrinth’s older brother and, Britain’s Got Talent semi-finalist DJ MckNasty who went from 0 to 50,000 streams in just eight weeks. The app will be available for download from October this year.
Alex Brees, CEO of un:hurd said: “Every month over one million songs are released on Spotify, which makes it hard for artists to cut through the noise. Major labels dominate the market by investing millions in their artists, leaving independent artists powerless and overshadowed.
“Moreover, over the years, there has been a huge increase in the desire to understand and interpret music data. The only issue here is that there is no context or way for artists to take action once they visualise their data. Today there are more artists than ever but still not a suitable marketing solution – thousands of distributors, thousands of production tools, but not one, coherent, easy-to-use marketing tool that uses artists’ data to make smart marketing decisions easier for artists.”
Brees added: “That’s where un:hurd comes in. Not only will the app provide you with visualisations, but it will also provide you with clear, concise, and actionable next steps. We are on a mission to empower independent artists. By leveraging data and AI, un:hurd delivers the most effective and transparent way to promote new music and is making data available and understandable to the masses. This is us putting artists first and leveling the playing field in what’s often an unfair game.”