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The Craftory leads investment round in NotCo

The Craftory, a $300m global investment fund, is leading the $30m round of investment in NotCo, a food technology business.

Providing over 60% of the capital raised, The Craftory is joined by Bezos Expeditions, Kaszek Ventures and IndieBio which are also participating in the round.

NotCo is a new kind of technology business that combines powerful machine AI with human agency to develop plant-based replacements for animal-based food products.

Based in Chile, NotCo is the brainchild of biotech guru Matias Muchnick, biochemist Pablo Zamora and computer scientist Karim Pichara.

Launched in 2015, it’s secret weapon is Giuseppe, a machine AI platform used to analyse molecular structures to create unique food combinations derived from plant-based ingredients.

NotCo also has a team of chefs and specialists that verify every combination to ensure every product is wholesome and delicious.

The Craftory’s investment will be used to fund technological advancement, new product development and to support NotCo as the company moves into new markets including Mexico and the US later this year.

“This is a real opportunity to harness technology to create something delicious without costing the earth,” said Elio Leoni Sceti, co-founder & chief craftory at The Craftory.

“NotCo is the epitome of a mission-driven challenger brand and has the energy and capabilities to topple the traditional food production giants. Their advanced thinking combines food tech, machine AI and plant-based ingredients to create a sustainable non-animal protein source.

“We are thrilled to be working with Matias and the NotCo team as they transform the food production industry and give people the choice to consume environmentally-conscious products.”