Reading-based customer engagement platform Ecrebo has announced the closure of a £12m Series B funding round.
The company, which closed a $6.3m Series A in December 2014, drew support from investors including Sir Keith Mills, the founder of Air Miles and Nectar customer loyalty programmes; and former Warburg Pincus head of Europe, Joseph Schull.
The startup develops software that can be used by ‘bricks and mortar’ retailers to better engage with its customers.
According to a statement, the funds will be used to develop the technology for Ecrebo’s digital marketing platform and the firm’s expansion across the globe.
Additionally, the money will be used to hire new talent.
Dr Hassan Hajji, co-Founder and CEO, said: “We are delighted to secure investment from Sir Keith Mills and Joseph Schull and to welcome them both to our board.
“Their long-standing retail expertise and investment experience will help to further enhance our product offering, recruit the best talent, and expand into North America, and beyond.
“We’re really excited about the impact this investment will have on our customers, employees and our technology in helping us to reach our full potential,” he added.
Sir Keith Mills said he was delighted to announce the investment in Ecrebo and added that he was looking forward to working closely with the team.
“Ecrebo’s technology gives retailers the ability to open up a marketing channel that is fully retailer-owned, enabling them to reach all their customers and engage them on a one-to-one basis in a way which is personalised, rewarding and convenient,” Mills concluded.