PropTech startup Goodlord appoints new CEO following staff layoffs

Goodlord, a London PropTech startup which seeks to make the property rental process easier, has appointed serial entrepreneur and investor William Reeve as its new CEO.

The news comes after TechCrunch reported last week that co-founder Richard White had stepped down from the role, following a company restructure which reportedly resulted in 40 people losing their jobs.

Goodlord was founded in 2014 and has raised more than £10m in capital from investors including GFC Capital, LocalGlobe, QED and Ribbit Capital.

According to the a company-issued statement, the restructuring will see the firm shift its focus from sales and marketing to the development of new features and automation on the platform.

Commenting on the appointment, White said: “I’m immensely proud of what we’ve built at Goodlord over the last four years and to have recruited somebody with William’s experience is testament to the exciting vision we have for the business; I look forward to working with William to help Goodlord in the next phase of its growth.”

Reeve added: “Goodlord’s unique technology is enabling more and more letting agents to improve their profitability and streamline their users’ experiences. I’m thrilled to be joining the business at an exciting stage, as it rolls out a pipeline of new products to make renting better.  There’s a strong team in place and I’m looking forward to working with them.”

To support the next stage of growth, Goodlord’s existing investors have increased their investment in the business. Commenting on this investment, Daniel Jones of GFC Capital, said:

“Goodlord is well on the way to becoming a vital partner for everybody dealing with Generation Rent. We are delighted to have William joining us on this journey and look forward to working with him to continue Goodlord’s terrific progress.”