The Seam, a London-based online platform that connects people with clothing alteration and repair services, has raised £250,000 in a pre-seed funding round.
The company says its network of 700 tailors across London can help reduce fast fashion waste by encouraging repairs. More than two tonnes of clothes are bought in the UK every minute and globally the equivalent of a rubbish truck full of clothes ends up in landfill every second.
Early-stage VC firm Jenson Funding Partners led the funding round. It primarily supports businesses with minority and female-led teams across the UK. The Seam, a female-founded startup, said it will use the funds to increase the speed of its product offering, scale up the team and expand into other regions.
Layla Sargent, founder and CEO of The Seam, said: “The Seam not only allows wearers to have a deeper connection with the clothes they own but also allows individuals to reduce their impact on fashion waste through maintaining their wardrobe – repairing, rather than discarding the items they own. This funding round will allow The Seam to grow and offer even more consumers its services across the UK.”
Since 2012 Jensen Funding Partners has invested £17m across 110 UK-based startups.
Jeffrey Faustin, CIO of Jenson Funding Partners said: “We are always on the search for innovative businesses led by passionate and driven founders like Layla. Layla has identified an original idea for the market, fusing the traditional area of alterations with digital and tapping into the importance of sustainability and reducing waste with great commercial potential. We look forward to seeing how The Seam continues to grow.”
The Seam added that it is looking to expand to locations outside of London.