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London nightlife app Crowdit raises $2m seed round

London-based nightlife app Crowdit has raised a $2m seed round to support its growth in the city after launching last month.

Although based here, the location-based entertainment discovery app first launched in Denmark and Sweden, with Shanghai, Tokyo and New York next on the cards.

The funding round was led by Hong Kong’s First Eastern Investment Group, which was recently founded to help UK companies break into China via its $500m UK China Fund.

Crowdit was originally created by Carlsberg back in 2012 before being sold to London-based entrepreneur and mobile specialist Sam Amrani.

“Our app focuses on discovery, spontaneity and impulse – it’s perfect for people who are on an unplanned night out and want to know what’s on right there, right now,” Amrani said.

“The app is a great tool not just for consumers but for the venues and brands too. For a considerably small amount of money, a pub can promote their special night directly to the people walking past.”

“The speed at which we’ve managed to raise this investment stands as a testament to this and we’ve wasted no time in executing some highly successful user acquisition events in London.”

Carlsberg will remain a minority shareholder in Crowdit, taking up a seat on the board, which already includes CTO of Coca Cola Guy Wolleart and Brent Hoberman, cofounder of Lastminute.com and Made.com chairman.