Cloud and AI efficiency startup Greenpixie has closed a £4.7m pre-Series A round to accelerate its provision of usage-based sustainability data for cloud users.
According to figures from the International Data Center Authority (IDCA), data centres are responsible for up to 6% of electricity consumption in the UK and US. It is estimated that almost a third (29%) of enterprise cloud use is wasted each year due to a lack of visibility for decision-makers.
Greenpixie works with companies to support them in making sustainable decisions around cloud infrastructure and large-scale AI deployment, creating business savings in carbon, water and costs while still pursuing growth. The startup’s clients include Mastercard.
By integrating with major cloud providers, Greenpixie’s proprietary technology helps IT teams terminate ‘zombie’ resources, optimise for purpose and select low-carbon regions.
The funding round was led by VERBUND X Ventures, with participation from Octopus Ventures, Armajaro Holdings and Green Angel Ventures.
“Efficient use of cloud and AI is possible when the right culture and tooling is embraced,” says John Ridd, CEO and co-founder at Greenpixie.
“With Greenpixie’s high fidelity sustainability data, enterprises can maximise the full potential of their intelligence. This funding will enable us to accelerate our mission and continue our global reach in these pivotal times.”
