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This London-based female-led startup aims to close financial literacy gap

Your Juno

In an analysis of financial media articles by Starling, a whopping 73 percent of articles targeting men spoke about investing while 90 percent of the articles targeting women focused on spending less. This indicates that there is a gender-based money gap in which women earn and own less than men.

Closes financial literacy gap

A financial education platform for women and non-binary people, Your Juno based in London, has launched its app on the Apple App Store. Built by sisters Alexia and Margot de Broglie alongside a team of Millenial and Gen-Z women, this startup aims to close the gender gap in financial literacy.

Your Juno operates with the mission to tackle the financial literacy gap by allowing users to learn about any financial topic in minutes via its app. Courses cover a range of topics including buying a property, saving for retirement and investing. The video courses are led by money experts representative of the women and non-binary people that exist in its 8,000 strong online community, including the author of Black Girl Finance – Selina Flavius and the author of This Girl Talks Money – Ellie Austin.

Alexia de Broglie, co-founder of Your Juno, said: “Wealth is about far more than owning a nice house and being able to jet off on a nice holiday. For the majority of women, wealth equals freedom. Freedom to pursue education, to leave a toxic relationship or to start a business. We want to give women and non-binary people the financial knowledge and confidence to build their wealth – and ultimately rest assured they have the freedom to pursue a life that empowers them.”

Margot de Broglie, co-founder of Your Juno, said: “Money is complicated, and no one teaches us about it – understanding what an ISA is, how stamp duty works, or how to invest in an ETF, it can all be daunting. And then this is exacerbated by the types of financial articles women are served compared with men. The impact is women and non-binary people are statiscally less confident and informed about money compared to men.”