Spirable

Spirable, a contextual video platform, has raised £1.25m in a round led by Frontline Ventures.

The startup, formerly known as Photospire, also raised from Downing Ventures and existing backers 24 Haymarket and True.

Launched almost four years ago, and part of True’s Startup Innovator portfolio, Spirable produces video campaigns for brands including Diageo, Domino’s and Unilever.

The startup’s proprietary technology allows clients to generate personalised videos, using data based on geography, gender, climatic influences and the personal tastes and traits of individual customers.

Co-founder and CEO Ger O’Meara said: “Our mission is to reinvent storytelling by enabling brands to create millions of videos that are relevant and in-the-moment for each of their customers across all social and CRM channels.

“We’ve hired some of the smartest minds in Europe to work on this problem. Our CTO was previously tackling aerodynamics at McLaren F1 – we find that optimizing video is almost as challenging!”

The team is currently based in London and has a second office in Philadelphia.

Spirable will use the funds to continue finding new ways of developing their platform, and to sustain their expansion as a larger team.

“We know how impactful highly personalised and contextual brand messaging can be and Spirable offers a unique solution to do so at scale,” Benjamin Lickfett, head of digital innovation for Europe for Diageo.

Frontline partner Steve Collins will join Spirable’s board of directors.

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