Tech Will Save Us nabs an additional £1.6m to expand globally


Tech Will Save Us, a London-based startup seeking to get kids excited about technology through ‘hackable’ toys, has raised £1.6 million in a Series-A extension.

With this raise led by Brighteye Ventures, Tech Will Save Us has brought its total funding for this round to £5.3m.

The money will be used to boost development of the company’s DIY gadgets and to expand into new global territories.

Tech Will Save Us (TWSU) was founded in 2012 by husband-and-wife team Bethany Koby and Daniel Hirschmann in response to dissatisfaction with traditional STEAM (science, technology, engineering, arts and maths) based-toys available on the market.

The startup’s products are available in more than 4,000 stores across the globe. Tech Will Save Us is developing a superhero themed electronic building kit with Marvel and a coding kit with the BBC.

Bethany Koby, founder and CEO of Tech Will Save Us, said: “This new capital will help us continue to develop new STEAM-based products and expand in to new markets in Europe. We are thrilled to have BEV onboard as strategic advisors as we enter a new period of accelerated growth, and we look forward to working alongside Alex and his team.”

Alex Spiro, Managing Partner of Brighteye, added: “Brighteye is delighted to join the board of TWSU as investors and advisors, to help Bethany, Daniel and their team continue to build on their education strategy and distribution. TWSU’s mission to spark the creative imagination of young people using hands-on technology is perfectly aligned with how we see the future of learning, and we look forward to participating in their exciting journey.”