Storytelling startup Lost My Name secures $9m from Google Ventures

Personalised children’s storytelling startup Lost My Name has secured a $9m Series A round led by Google Ventures.

Google’s VC arm was joined in the round by Greycroft, The Chernin Group, New York’s Allen & Co and former SunGard president and CEO Cris Conde.

The company’s first book, Lost My Name, has sold more than 600,000 copies in 135 countries since it went on sale two years ago.

“The move toward customised content changes the way kids interact with books, video and toys,” said Avid Larizadeh Duggan, general partner at Google Ventures. “Lost My Name is on the path to personalise the world of children’s entertainment, bringing classic products to life in unexpected and delightful ways.”

Lost My Name has another book launching in autumn and attributes its success to running a “lean, zero-inventory, vertically integrated operation”.

“We see personalisation as something with massive potential, ready to move beyond the existing outdated technologies in the market,” said Tal Oron, cofounder and chief product officer at Lost My Name. “When stunning illustrations and storytelling craft meets the possibilities that technology offers, we believe the results can be inspiring, beautiful and genuinely magical.”