London-based Rock Pamper Scissors, has received £1.2m in funding from investors including 500 Startups and Seedcamp.
The funding round also drew support from a group of angel investors including Tom Singh OBE, New Look’s founder.
Founded by Just Eat‘s former CMO, Mat Braddy, Rock Pamper Scissors allows users to make hairdresser appointments through its app.
Speaking about the raise, Braddy, said: “Whilst building Just Eat it really puzzled me that no-one had built an excellent app for haircut booking. We believe less than 1% of haircuts are currently booked online – that’s insane.”
He continued: “Our vision is to boost confidence. Confidence in booking a skilled stylist, confidence in online as the best channel to do this with, and personal confidence for the client by getting the best cut.”
The investment, the company said in a statement, will be used to grow stylist and customer usage in London – following a successful test run in Leeds and Manchester last year.
The money will also be used to strengthen the firm’s tech team and to continue the development of apps and services.
Reshma Sohoni, founding partner at Seedcamp, commented: “When we heard about Rock Pamper Scissors, we were eager to support the company vision. The team is enabling stylists and creatives to build distinct individual identities and personal brands, beyond just being employees.
“Add to this, the combination of appointment data and the photo discovery layer means the company is appealing directly to current trends we’re seeing in consumer demands – users want things quickly, but they still want a unique experience. We look forward to supporting the team in their mission to move this market online,” concluded Sohoni.