Based in Cardiff, pwinty orders you prints of your iPhone photos in seconds, and its open API lets other apps do the same.
The integration presents new ways for developers to monetise their apps, with over 500 apps and services already signed up.
But for its investors, its API could be the factor that sets the startup apart from the rest.
Last month pwinty delivered 120,000 photos to customers through other apps and services including WedPics, the world’s largest wedding app with over a million users.
An extra way to monetise
CEO Tom Gallard says that for developers, the freemium model takes time to bring in much needed revenue.
Our API is really simply to integrate into software, and the developers we’re working with already have noticed a real increase in revenue and active users.
indycube Ventures is the venture arm of South Wales-based indycube, which calls itself a ‘community of coworkers’.
The company offers workspace and a support network for startups, of which pwinty is one.
indycube is a registered Community Interest Company, meaning it is not profit driven.