Retail tech startup Mercaux has announced a £3.5m Series A investment from Pan-European VC firm Nauta Capital.
Founded in 2013, Mercaux enables the digital transformation of retailers’ physical stores by bringing technology in-store.
The startup’s proprietary technology includes a mobile sales assist application, which allows ‘real-time’ catalogue and inventor check, styling ideas and inspiration, access to customer profiles, as well as a data portal for the retailer’s HQ and a self-service kiosk.
“Retailers understand the need to change and the urgency to do so and are actively looking for tools and technologies that enable this change. Our objective is to be in the very centre of the in-store digital ecosystem, equipping retailers with the capabilities to prosper in the new era of digital retail.
“The new funding will be used to fuel our growth and expansion into new markets, as well as our R&D. As we continue to develop our product, we aim to deepen the competitive advantage that our modular and robust platform currently offers – strengthening both commercial and operational benefits we bring to our clients,” CEO Olga Kotsur said.
Carles Ferrer, Nauta Capital’s general partner will be joining Mercaux’s board.
Ferrer said: “We have been fans of Olga and Mercaux over the past years, as they have achieved a fantastic commercial traction by tackling a large industry in need of a transformative digital disruption. Within our broader SW approach, we have developed a very strong thesis around the massive transformation the retail industry is currently facing.
“Having led several deals within this space – both in the offline retail tech market and in the online-enabled technology retail vertical – we are building another fundamental block that supports our broader view of the space with Olga and Mercaux’s value proposition.”