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MarTech firm Ometria has raised a $6m (£4.5m) Series A led by US-based investment firm Summit Action.

According to TechCrunch, the company also drew investment from Sonae IM, the investment branch of Portuguese telco and retail group Sonae; and Samos Investments.

UK investment syndicate Adjuvo also participated in the round, with notable contributions coming from Lance Batchelor, CEO of Saga and former MD of Amazon; Mothercare’s chairman Alan Parker; and Matt Cooper, chairman at Octopus Investments.

Ometria claims to combine customer insight with its retail-focused marketing automation platform, allowing each user to send bespoke marketing messages to its customers.

The AI-powered platform has raised $11m (£8.3m) to date and claims to serve a wide range of clients including Feelunique, LoveCrafts, Wonderbly and Graze.com.

Co-founder and CEO Ivan Mazour told TechCrunch that “retailers can get a complete understanding of each and every customer, predict their interests and future behavior, and use it to directly encourage them to keep coming back”.

The startup was founded in 2013 and is headquartered in London.

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