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London tech firm Blis closes $25m funding round

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London-based data technology firm Blis has raised $25m in Series B funding from Endeit Capital, Beringea US and Unilever Ventures, alongside additional credit facilities provided by Silicon Valley Bank.

The company says it will use the new funds to continue expanding into new markets, including the US, and the scaling of international sales and marketing.

Greg Isbister, founder and CEO of Blis, commented: “We firmly believe that location technology is the future of digital advertising and we’re delighted to have received significant funding to support our expansion. The investment recognises the unique value of location and Blis’ market-leading data platform.”

Founded in 2004, the company now provides brands such as Airbnb, Ford and Samsung with location-based tech solutions.

Martijn Hamann, partner at Endeit Capital, said: “Blis has created a leadership position in the global market through its pioneering use of location technology.

“At Endeit, we’re always looking to support genuine innovation and so we’re excited to be working with Blis as the company enters the next phase of its development,” he concluded.

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