DeepCrawl, a search marketing analytics and insights company, has closed a £1.75m Series A funding round.
It secured £1.5m of the round from venture and growth capital firm Beringea, which has also invested in the likes of Thread, Poq and Firefly Learning. The remaining funds were committed by individual high-net-worth investors.
DeepCrawl’s web crawler tool provides brands’ in-house and agency search marketing teams with insights to help them make their sites more visible to users, turning organic traffic into revenue.
Founders Michal Magdziarz, Matt Jones, and Chris Evans came up with the idea while working on a major website redevelopment. When they couldn’t find a tool to give them the insight they needed, they decided to build one themselves.
Jon Myers, chief growth officer at DeepCrawl, said: “Over the past year we’ve completely overhauled the platform, rebuilding it from the ground up without reusing a single line of code from version 1.0.
“That’s set us up to provide our customers with even more innovative features, which is vital for our own continued growth. Beringea’s investment provides the support we need to achieve that.”
The startup plans to use the new funds to fuel further growth, expanding its developer team, winning new customers and growing its global footprint. In particular, DeepCrawl is set to focus on providing setup and analysis tools for mobile-first search indexing, which Myers describes as “the new battleground for e-commerce and search marketing”.