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London analytics firm Saberr raises £1m

London Saberr

Saberr, a London-based people analytics firm, has raised £1m in a round led by Angel CoFund, bringing its total funding to date to just over £1.7m.

The company, which also drew support from new and existing angel investors, says it will use the money to extend its product.

Saberr’s CEO, Tom Marsden, spoke about the round’s closure: “Saberr is leading innovation to generate insight to help managers and teams work better together.We design technology and apply sophisticated analytics so that leaders can design and manage great teams.

“We are very excited about this latest round of funding and are grateful for the support we have received from Angel CoFund and our angel investors. Our investors’ experience and expertise is invaluable as we look to develop our product and implement it more broadly,” he added.

Founded in 2013 by Alistair Shepherd, Saberr has gone on to work with customers such as Deloitte, Microsoft and the Bank of Ireland.

Tim Mills, investment director at Angel CoFund, spoke about his firm’s involvement in the round:“The team behind Saberr has built a truly innovative and intelligent technology, which helps tackle that most pertinent of questions in a world where the primary structure of working is increasingly the team – how can we predict whether individuals will work well together?

“This behavioural economic approach to HR, combined with Tom and Alistair’s vision for the business, really makes this an exciting investment opportunity,” he concluded.