FinTech firm Goji has raised a ‘seven figure’ Series A from investors including Anthemis’ Venture Fund 1 (AVF1) and AXA Strategic Ventures (ASV).

Goji will use the cash to continue developing its platform and product pipeline, including its diversified P2P lending bond.

“Confidence in Direct Lending as an asset class is picking up pace and the investment Goji has received from Anthemis and AXA Strategic Ventures, both highly regarded industry players, is testament to this,” said Jake Wombwell-Povey, CEO of Goji.

“We believe we are in a perfect storm; equities are considered by many to be overvalued, traditional fixed income and cash are yielding well below inflation and investors need a new solution. Within this context Direct Lending can deliver positive investor outcomes in a fairer, more purpose-driven way,” he added.

Yann Ranchere, a partner at lead investor Anthemis, said he was looking forward to supporting Goji’s team.  

“Anthemis is dedicated to reinventing financial services for the digital world by cultivating change and new business models. The development of new asset classes is an important part of this change and Goji personifies this vision by combining a strong technology platform with a clear focus on the Direct Lending sector,” he noted.

François Robinet, managing partner at AXA Strategic Ventures, explained why he backed business.

“We believe that the unique, integrated Direct Lending solutions provided by Goji will create real differentiation in the asset management industry and will contribute to position Direct Lending as a major asset class for investors.

“Goji’s platform, based on differential technology, allows intermediaries both to easily build and manage an alternative credit portfolio and to smoothly manage the back-office operations. In addition, the management team’s proven background in the fintech space is well placed to grow and scale the company,” he concluded.

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