eCommera raises $41m to reconfigure retail

Retail migration service eCommera has raised $41 million to help retailers profit from the move to omni-channel commerce.

The company is part of the Government’s year-long Future Fifty programme for selected high-growth companies.

Dawn Capital led the Series C funding round, along with investors West Coast Capital, Frog Capital, ePlanet Capital, WPP and new partner Wti.

Retail reconnected

Founded in 2007, eCommera helps retailers satisfy customers who demand a seamless experience wherever they shop – on mobile, through a call center, in store or in China.

eCommera - Andrew McGregor CEOCEO Andrew McGregor says as retailers adopt new software and systems, they see significant opportunity to command the next generation of experiences and operations.

We are already one of the largest cloud-software and service companies in the European market and this investment will enable us to accelerate our global growth, with specific focus on the North American market.

High growth

In 2013, eCommera processed and analysed more than $3 billion in online orders across 32 countries, and clients experienced an average online traffic growth of 42%.

They now have over 70 clients, adding 20 last year alone, including Asda, House of Fraser, Neiman Marcus, Brooks Brothers, Lifetime Brands, Bouclair, and Clarins.

The company has offices in Asia, Europe and North America, and has been included in the Sunday Times Tech Track 100 for the past three years.