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Big Data For Humans secures $1.2m in seed funding

European data science-as-a-service provider Big Data For Humans has secured a $1.2m seed funding round led by EC1 Capital with further investment from Firestartr, Scottish Investment Bank and a group of four Angel investors.

Big Data For Humans is an alumni of Techstars, the world’s leading tech incubator and in 2014 received investment from their US-based funds.

Since graduating from Techstars, Big Data For Humans have achieved significant traction in the UK by gaining clients from large supermarkets to niche travel companies.

The business provides the world’s first data-science-as-a-service solution to help the retail and travel sector exploit big data to understand who their customers are and what they want and identifies how to sell more to them every day. 

Peter Ellen, CEO at Big Data For Humans, said: “Big Data For Humans is revolutionizing the way businesses leverage their data science.

“We’re at the forefront of the next wave of marketing software, enabling marketing and commercial executives to use data science-as-a-service without the cost of expensive teams and infrastructure.

“We are seeing clients automate their insights and then execute much smarter and more profitable strategies, built around their customers.

Peter Ellen, cofounder at Maxymiser, the marketing automation software company recently sold to Oracle, prior to which he cofounded Fopp Ltd  UK’s largest independent entertainment retailer.

Yannick Roux, principal at EC1 Capital, said: “Big Data For Humans is at the forefront of changing the big data landscape, by enabling businesses to automatically derive insights from their transactional data and help drive better marketing decisions.

“We are delighted to back an experienced management team, led by serial entrepreneur Peter Ellen, focusing on the opportunity at the intersection of two big themes that we are particularly excited about: the democratisation of big data and the maturing of the e-commerce-enablement ecosystem.”

Big Data For Humans is located in Glasgow and London and was founded in 2014 by Peter Ellen and Steven Rose.

Together they have over 25 years of experience in customer centric marketing, building data warehouses and CRM systems.