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Ad targeter Driftrock raises $1m led by Forward Partners

Social ads management platform Driftrock has raised $1 million in seed funding.

The investment is the first fundraise for the company, which provides a suite of marketing apps, each designed to solve a specific problem.


The round was led by ecommerce investor Forward Partners, which has invested in the likes of Hailo, Hubbub and Zopa since its formation in 2012.

Driftrock CEO Matt Wheeler was a founding partner in Forward Partners (formerly Forward Labs) until the summer of 2013.

Driftrock HeadshotWheeler says that rather than bulky, hard-to-use software, Driftrock’s tools are designed to work out of the box.

We believe marketers shouldn’t need to become statisticians get results, instead gaining actionable insights in an instant.

Huddle, JustGiving and more

The funding round also includes angels such as Nick Hynes, CEO of Somo; Founder of Forward Internet Group Neil Hutchinson; Huddle Co-Founder Andy McLoughlin and Jonathan McKay, Chairman at JustGiving and Exony.