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Innovation approaches shaping the digital tech industry

By Phil Kemp, Chief Executive at Bruntwood SciTech

The zeitgeist of today’s tech industry has evolved substantially from Facebook co-founder Mark Zuckerberg’s original mantra: ‘move fast and break things’. But that doesn’t mean companies are standing still.

A failure to innovate remains one of the biggest risks; not only to sustained growth but also to continued relevance in a world where consumer whims shift rapidly.

That the C-suites of companies spanning multiple sectors have added the roles of Chief Technology Officer or Chief Innovation Officer in recent years, stands evidence to how seriously the threat is taken in the boardroom.

In the digital technology industry, however, the relative speed of product development and comparative ease of market entry creates a perfect storm for disruption like no other. While big tech founders can boast of humble beginnings in dorm rooms, the approach established companies in the sector take to R&D is far less romantic....