German B2B SaaS startup Ryte secures £6M to expand their operations into the UK market

Ryte Image credits: Ryte

Based out of Munich, Ryte, a Website Quality Management platform has raised €6.5 million (approx £6 million) led by Octopus Investments’ Development Capital team, part of Octopus Group. Other investors including, SEK Ventures, Mayflower, and existing shareholders including, PD Ventures also, participated in the round.

The SaaS company will use the funding to expand product, accelerate growth, and international expansion. To date, Ryte has raised around €11.4M (approx £10.2 million) in funding from various investors. 

“We are delighted and proud to have such renowned investors place their trust in both our products and team,” said Ryte co-founder and CEO Andreas Bruckschlögl.

Optimises website quality and performance

Founded by Marcus Tandler, Andy Bruckschoegl, and Niels Doerje, Ryte helps businesses optimise their website quality and performance with its cloud-based software product.

The German SaaS company was renamed to Ryte from Onpage.org (SEO tool) in 2017 as part of a fundamental repositioning of the company as the Website Quality Management focused solutions. 

Ryte Suite

The Ryte Suite is made up of three tools to help users increase traffic and conversion rates of their websites – Website Success, Content Success and Search Success. 

The company’s product portfolio also includes BotLogs, an innovative alternative to logfile analysis, which enables SEOs to easily analyse bot traffic on their website in real-time.

Works with 1,500 companies

At present, Ryte is used by more than 1,500 companies and partners worldwide including BMW, Allianz, and Boston Consulting Group. The German company currently has offices in Munich and Ho Chi Minh City with 78 employees.

“In the digital economy, the importance of the quality of websites – including performance and user experience – is set to increase massively in the coming years. This investment will enable us to pursue our goal of making it simple for anyone worldwide, from global brands to small business owners, to make their website the best it can be,” Bruckschlögl said.

Richard Court, Head of Development Capital at Octopus Investments, said: “The Website Quality Management category is a massively growing market with compelling drivers of demand from both a user experience and regulatory perspective. Ryte’s product and expertise within the Website and SEO domain position them well to be the platform of choice for companies who are finally giving the requisite time and attention to what is their most important but often neglected digital asset, the website. We are extremely excited to be partnering with such a talented team, led by Andy, and will be supporting Ryte as it expands across Europe and beyond.”