France’s iAdvize SaaS provider raises €14m and eyes UK expansion

Customer engagement SaaS provider iAdvize has raised €14m to build out its operations across Europe.

The round was led by Iris Capital, with participation from BPI France, along with early investor Alven Capital.

“iAdvize is transforming the way in which companies are able to interact with their online customers, resulting in higher satisfaction and increased conversion rates,” said Sophie Dingreville, partner at Iris Capital, who will take a seat on the board.

“We are excited to back the iAdvize team, who has built a world class product proven to be a powerful solution for any online business. Our investment reflects our confidence in the company’s continued triple-digit growth and innovation.”

The company was founded in Paris back in 2010 and now works with 2,000 brands across 40 countries with services like click-to-call.

iAdvize now has its sights on the UK, Germany and Spain, before looking to set up in the US, and plans to create 100 jobs by 2016.