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YoungPlanet co-founder: We could have taken ‘a few more’ early risks – Fi5

YoungPlanet co-founder Jason Ash.

Jason Ash is the co-founder of YoungPlanet, a circular economy app where families can give and receive parenting and children’s items for free.

The cashless platform lets parents list or request different children’s items, from books and clothes to toys and baby equipment.

Founded in 2019 by Jason and his wife Emma, YoungPlanet has raised £945,000 in equity crowdfunding. The founders want London-headquartered YoungPlanet to encourage families to “declutter, give joy and save the planet”.

In this week’s Founder in Five Q&A, Ash explains how founders can get the most out of social media, what companies can learn from Patagonia, and what he wishes YoungPlanet did differently at launch.

1. What one thing do you wish you’d done differently when launching your company?

Jason Ash: When we originally launched YoungPlanet in 2019, we kept to a manageable and realistic timeline; investing where we could and bringing people on board when we felt ready. We didn’t go crazy and were really mindful of not running before we could walk....