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Nory founder: Bootstrap your first startup to appreciate profitability

Nory founder

Conor Sheridan is the CEO and founder of Nory, a startup that has built an “operating system” for the hospitality industry.

Founded in 2021, Nory has developed a platform for hospitality companies to manage their operations, including payroll, team engagement and inventory. It uses AI to “learn” about a customer’s business and act as a “co-pilot” to restaurant teams.

The company lists restaurants Jamie Oliver, Chopped and Viva Italia as customers. Sheridan was previously a quantitative trader and investment strategist before leaving his career in finance to found and launch the Irish independent restaurant chain Mad Egg in 2017.

Playfair Capital and Cavalry Ventures are among Nory’s backers, with both investors participating in a £1.5m pre-seed funding round in 2021. The London and Dublin-based startup has raised a total of $10m and employs 34 people....