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Locale founder: I wish we focused more on marketing at launch – Fi5

Locale founder
Image credit: Locale / UKTN.

Guy Windsor-Lewis is the CEO and founder of Locale, a real estate technology platform that provides software services to manage buildings.

Windsor-Lewis founded Locale in 2005. Today, the tech platform is used across 80 million sq ft of UK real estate, including in major landmark buildings such as The Shard.

The Oxford-headquartered company has relied on growth instead of turning to external funding. It currently has 35 employees.

In this week’s Founder in Five Q&A, Windsor-Lewis reveals what he wished he’d done differently when launching Locale, the best and worst parts of his job, and why the construction industry is ripe for disruption.

1. What one thing do you wish you’d done differently when launching your company?

Guy Windsor-Lewis: More marketing. We have always had a great product, great people, market knowledge and lots of energy – all the right ingredients you need to start a business plus some open ears at the right level in key potential clients....