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IMMO founder: Listen to feedback, but not all feedback is equal

IMMO founder Samantha Kempe

Samantha Kempe is the co-founder of IMMO, a tech-enabled platform providing data on potential housing investment opportunities.

Founded in 2017 by Kempe and Hans-Christian Zappel, IMMO has created a platform that lets property investors compare disparate data points. It also provides a customer-facing app for renters to manage their tenancy.

The London-headquartered company secured £57.5m in Series B funding in April 2022.

In this week’s Founder in Five Q&A, Kempe explains why early-stage startups should hire generalists, how to get the most out of customer feedback, and the impact of AI on the real estate industry.

1. Which role was the most important early hire you made?

Samantha Kempe: There isn’t one role that stands out as the most pivotal. However, there are key characteristics that are especially important within early hires. Early-stage startup life is so fluid that even if someone is hired for a specific role, they also need to be a generalist, roll their sleeves up and dive into any number of tasks that come up....

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