James Draper is the CEO and founder of Bidstack, an in-game advertising technology company.
Draper founded Bidstack in 2015. The company layers company logos and products natively into games to drive extra revenue for gaming companies. The London-headquartered company has worked with brands including Marriott Bonvoy, Paco Rabanne, and Doritos, along with game publishers including Ubisoft and Take-Two Interactive.
The company has secured $42m and closed its last funding in a post-IPO equity round in 2022. It has grown its team to 80 people based across five international locations.
In this week’s Founder in Five Q&A, the Bidstack CEO explains how building a startup is like a rollercoaster, talks about avoiding unrealistic early revenue expectations, and shares how the impact of large language models will be “akin to search engines and the smartphone”....