Eight Roads Ventures leads £7M investment in Slerp for building ecommerce solutions for hospitality brands


Based out of London, Slerp is an e-commerce solution for hospitality, empowering premium brands to sell what they want, how they want online.

Funding, investors, and utilisation

Recently, the company has raised a total of $10 million (approx £7 million) funding this year in Seed and Series A rounds. 

The rounds have been led by Eight Roads Ventures, Jigsaw VC, and supported by TrueSight Ventures, Aldea Ventures, as well as high-profile Angels including Rumi Verjee, founder of Domino’s UK & The Rumi Foundation.

The investment will be used to build out the platform and expand the team across all functions, gearing up for international expansion in Europe. 

Customisable e-commerce solution 

Founded by JP Then, Slerp provides a customisable e-commerce solution for hospitality brands, enabling them to transact with customers directly from their websites, whilst controlling their brand image, customer data, and settings. 

The company aims to compete against marketplace or aggregator delivery services that charge high commission and focus on on-demand orders.

Fees and clients

The UK company takes 7.5% in fees and provides a suite of other wrap-around services, such as digital marketing and management of the complete e-commerce process for all order types. 

As of now, brands like Jose Pizzaro, The Savoy, Galvin Restaurants, Ottolenghi, JKS Restaurants and Gaucho uses Slerp’s service.

500% growth

Slerp says it has seen 500%+ percent growth this year compared to the same period last year. The company has processed over 200,000 transactions in the last 6 months alone. 

Notably, the e-commerce company has enabled brands to offer local on-demand ordering, as well as nationwide delivery, supporting industry trends that show greater online penetration of the hospitality industry in the last year.

Slerp is headquartered in Shoreditch, London, and currently has a team of 40 people. 

“Slerp provides a very different service to marketplaces in this sector. We are powering the next evolution of online ordering by becoming a digital business partner to brands, enabling them to have a direct relationship with their customers and significantly more control of their online channel. Because our roots are as food brand owners and establishment operators, we have purposefully listened to our peers to create a platform solution that provides significantly more control compared to marketplaces and contributes to both the top and bottom line for businesses. It’s a very exciting time for the sector as it trends towards being more omnichannel and digitally enabled,” says founder, JP Then.

Davor Hebel, Head of Eight Roads Ventures Europe commented, “Slerp has enabled hospitality businesses who have been hard hit during the pandemic to launch an online offering quickly and to continue serving customers through successive lockdowns. As the economy re-opens, these businesses have an established new business line which will strengthen them for the long term and allow them to reach a much broader customer base. We have been very impressed by the rapid growth that Slerp has achieved over the last year. We are thrilled to partner with JP and the team as Slerp looks to power hospitality e-commerce across Europe.”

Chris Galvin at the Michelin starred Galvin Restaurants adds, “Slerp has enabled us to connect directly with thousands of new customers and is the best in a class of its type. The platform has allowed us to deliver the Galvin experience across the country. We see it as an essential revenue stream and are already seeing customers using at-home and in-restaurant services, for the key occasion at home. Though we have paused as we reopen our sites, we have big plans for Galvin at home.”

Continues Alba Jimenez, from Savoy and the Fairmont Group “At-home hospitality is definitely here to stay. Moving forward, the creativity that operators have exhibited by forging their online offerings will be essential to stand out and drive opportunity. This is something very exciting and will be a pillar for our F&B strategy in the future.”

JP adds, “essentially the market has moved to a ‘Two Table option’ – the table at home is just as important for the sector to acknowledge as well as table in-premise. Those that are willing to listen to their customers have a great opportunity to evolve their businesses to capture a wider audience and add significant value to their propositions.”