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Sensewhere, a provider of indoor location software, has received £1.4m in funding from Scottish Enterprise.

According to a statement, the Scottish software firm will use the funds to hire people and further develop its product which will seek to provide universal location and navigation data in dense urban areas.

Rob Palfreyman, CEO and co-founder of sensewhere, commented: “Our technology creates vast opportunities for people and brands to connect with others, even in little or no satellite signal. The likes of shopping malls often have little or no signal but with our software, retailers and brands can connect with customers through location-based advertising in a way that’s simple, fast and accurate.

“On top of opening up a number of jobs and protecting existing posts, this grant will help us cement our commitment to Edinburgh as our centre of excellence for research,” added Palfreyman.

The Edinburgh-based firm, which serves the likes of Tencent and TomTom, has developed software which uses a database of electromagnetic sources, such as Wi-Fi and bluetooth signals to triangulate a user’s location.

Jim Watson, director of Innovation and Enterprise Services at Scottish Enterprise, added: “Sensewhere is a great example of an ambitious Scottish company that’s developing innovative technology for global markets.

“We’ve worked with it since its early days as a Proof of Concept Programme project, so it’s really great to see it expand and develop. As Scotland’s innovation agency, we help businesses like Sensewhere accelerate their innovation projects to help drive global competitiveness,” he concluded.

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