Digital assistant for beauty professionals: Watalook picks £730K to expand in the UK


The beauty industry has enjoyed steady growth in the past! Post pandemic, the sector got a digital makeover, and the adoption of technologies like AI, Machine Learning, and more are on the rise. 

Based out of Vilnius, Watalook is a young startup aiming to redefine the beauty tech market with its digital assistant for independent beauty professionals. 

Raised £730K

Recently, the Lithuanian company raised $1M in the pre-seed round co-led by Startup Wise Guys, Crosspring, Launchpad Capital, and angel investors.

The company will use the funding to accelerate its business in the US, UK, and other existing markets. Further, a chunk of funding will be dedicated to personalised beauticians’ digital marketing campaigns to expand its customer base and generate more revenues. 

“Working with the young beauticians’ generation we see that more than anything else, they seek financial health, recognition, close relationships, and a chance to become the voice that matters,” adds the CXO and co-founder Justas Vitenas.

Launched in 2020, Watalook connects beauty professionals and their clients into a single online platform enabling them to manage bookings of beauty services, process payments, and share their experience through apps and websites.

How does Watalook work?

The company aims to help independent beauty professionals in terms of online client self-booking, the smart calendar that fills in the free time gaps first, sends automated text message updates and reminders for appointments, collects client data, and provides insights like revenue, appointments frequency, cancellations or no-shows, etc. 

Watalook digital assistant has already outperformed 2020 by +317%, and the majority of this surge has been achieved organically, claims the company in a press release. 

“The data shows that the number of beauty professionals trusting Watalook digital assistant to manage their beauty businesses grows by leaps and bounds. We see a steady & month over month growth in the number of beauticians using Watalook, and consequently growing appointments booked through the platform by +34%” shares the CEO and co-founder Klaudijus Ambrozas. “This success couldn’t be achieved with a merely good product, culture is what makes it vanguard and resonates with GenZ’s approach to life and digital nativeness”.

“Working with young beauticians’ generation we see that more than anything else, they seek financial health, recognition, close relationships, and a chance to become the voice that matters, thus big chunk of the $1M investment will be dedicated to personalized beauticians’ digital marketing campaigns that will not only help to expand each US beauty rockstar’s clientele and generate more revenue but will also make their voice louder and relationships with their clients – stronger.” adds the CXO and co-founder Justas Vitenas.

“We have seen remarkable growth of the company since we did our first investment almost a year ago. And these numbers prove to the public what we see firsthand – the team behind Watalook knows the market in and out, completely feels the vibe of Gen Z clients, and has the tools, knowledge, and guts to reach it. Excited to be part of this would be an understatement.“ says Jone Vaituleviciute, Partner at Startup Wise Guys.

“Watalook has the right team and product to transform the beauty industry. We believe that beauticians should have full control of their hard-earned money and the data tied to it,” says Ryan Gilbert, Founder of Launchpad Capital. Watalook is the second European startup that has received an investment from Launchpad Capital for an expansion to the US.