Electric Twin, an AI startup building synthetic audiences to model human thought, has appointed former cabinet secretary and crossbench peer Simon Case.
Case, who served as cabinet secretary and head of the Civil Service from 2020 to 2024 under four different prime ministers, will join the company in one of his first major roles since leaving government.
He has been appointed to the ethics board of Electric Twin, where he will be responsible for advising the business on its ethical approach.
The appointment will see Case reunite with Electric Twin founders Dr Ben Warner and Alex Cooper, whom he worked alongside previously in Downing Street when the pair served as advisors during the Covid-19 pandemic.
“After years in government, you learn that the hardest part of any decision is having poor data on what might happen next,” said Case.
“Electric Twin is fixing this problem by giving leaders a better way to test assumptions, stress-test choices and understand how real people may respond.
“That matters in government, and it matters just as much in business. I worked with Alex and Ben in Number 10 and I know that this is a team combining serious technological ambition with a clear sense of public responsibility. I’m looking forward to contributing to their journey.”
Electric Twin was launched to generate synthetic audiences that can help guide response prediction models so that organisations can have a better idea of public impact in their strategy.
The company raised £10m in an Atomico-led funding round earlier this year.
“We founded Electric Twin following our experience during a national crisis where the quality of decisions mattered enormously, but the information available to inform decisions was often incomplete,” said Cooper.
“Having worked with Simon in Number 10 during this period, I have a deep respect for his expertise and judgement as we work to solve this problem.”
