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Content management platform ContentCal has raised £400,000 in Seed funding from a syndicate of angel investors led by Colin Smith, the former president of Textura Europe, which sold to Oracle for $663m last year.

The news comes after the startup raised £150,000 in Seed funding in November 2015 and £30,000 in pre-Seed money at inception, bringing its total amount of funding raised to £580,000.

The London-based business allows customers to create and post content across multiple social media channels and claims to have Sky and Odeon among its customers.

Alex Packham, the founder, said: “We recognise that quality content takes time and planning. Having worked with large corporates, SMEs and agencies over the past few years, we’ve seen a huge increase in the need for cost effective content creation and distribution within organisations.

ContentCal has been developed to deliver those efficiencies and now, we are perfectly placed to help as many companies as possible streamline their content creation and publishing efforts.”

The startup took part in The Accelerator Academy, aLondon-based accelerator scheme, last year and will be using the money to expand its marketing and sales teams and to fund product development.

“I saw first-hand how difficult approval processes for social content across different platforms had become for companies. ContentCal improves the time it takes to plan, create and post content and alleviates this headache for businesses,” concluded Packham.

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