Beringea, the transatlantic venture capital investor, has led a £2.4m investment in DeepCrawl, a leading web crawler and marketing insights platform.
The funding follows on from DeepCrawl’s £1.75m Series A, which was also led by Beringea and other existing high net worth investors which supported both rounds.
DeepCrawl has grown significantly since Beringea’s initial investment in 2017 through expanding its customer base and successfully establishing itself in the American market.
Its platform, providing a suite of technical SEO software products to analyse the health and performance of a site, is now used by a growing roster of enterprise clients including Made.com, Missguided and Autotrader.
DeepCrawl has also rapidly built its presence in the US, with almost 50 per cent of its revenues now generated by American clients. An expanding team operating from its New York headquarters has secured a string of customers including IKEA, eBay and Uber, which the company says demonstrates demand for its technical analysis of website and SEO performance among global tech giants.
This demand reflects the quality of the DeepCrawl platform and the vital importance of website performance for modern businesses. MADE.com used DeepCrawl’s software to evaluate and improve its website’s technical performance, generating a 42 per cent year-on-year increase in new users and a 60 per cent month-on-month increase in revenues from organic traffic.
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As the scale and complexity of website architecture increases and as Google places greater value on the performance and experience of sites prioritised in its search rankings, DeepCrawl says it’s platform will continue to grow in value and importance for businesses worldwide.
eThe latest round of funding will enable DeepCrawl to capitalise on this opportunity through building its sales presence in the UK and the US and expanding its customer success team to support its growing base of enterprise clients.
“DeepCrawl has demonstrated its ability to build a platform that delivers tangible impact for global companies with highly complex and technical website architecture,” Stuart Veale, managing partner of Beringea, said.
“Beringea has backed DeepCrawl as it gathers momentum and strengthens its leadership in an increasingly vital specialism that will shape the success of online businesses.”
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Michal Magdziarz, co-founder and CEO of DeepCrawl, said: “This additional investment will help support our continued drive in building a global technology platform, helping to protect clients around the world from SEO regression, while enabling them to maximise their online revenue growth.
“We are really looking forward to 2019 as we continue to deliver exemplary satisfaction for our clients and the launch of several key projects we have in development for this year.”
DeepCrawl currently has more than 60 employees spanning offices in London, New York and Krakow.