London AdTech firm Ogury has raised $15m in a Series B round led by Idinvest Partners.
Existing investors Ventech, CoVent Partners and ACG also participated in the round, bringing Ogury’s total funding to date to more than $20m.
The company said it will use the funds to accelerate international expansion and to invest in technology, R&D and recruitment.
It aims to become the world’s largest mobile data platform and works to solve the problem of irrelevant advertising. The startup’s device-level data collection technology is integrated in over 10,000 apps. This means, as soon as somebody downloads one of these apps and opts in to data collection, Ogury starts building a complete behaviour profile of that individual’s phone usage and can then target advertising appropriately.
Jean Canzoneri, CEO of Ogury, said: “At Ogury, we provide the right data solution because we don’t guess, we know. The only way to truly verify data, reach the right users and enhance ad relevance is to know exactly what users are doing on their phones. We want to get to a point where consumers view ads as recommendations, and we believe our platform can help get us there.”
He went on to say that, with the help of this new investment, the firm aims to reach 1 billion mobile users within three years.
Benoist Grossmann, managing partner at Idinvest Partners, said: “We are proud to lead Ogury’s investment round, and to back such an impressive team. Since our first investment in Criteo in 2006, we have seen many companies emerge in the advertising industry. Ogury is the only one that actually stood out. It has been winning customers at an unmatched pace, and we believe this is just the beginning.”
Founded in 2014, and with offices in London, Paris, Milan, Rome and Madrid, Ogury is set to open a New York office later this month.