Elderly care marketplace Lottie has raised $21m (£17.2m) in a Series A funding round led by Accel.
London-based Lottie will use the latest investment to grow its team from 50 to 100 next year and develop its software, which provides personalised searches for discovering care homes.
Lottie’s Series A also saw prior backer General Catalyst invest. The capital injection brings Lottie’s total funding to $31m (£25m).
Brothers Will and Chris Donelly founded Lottie in 2021 after becoming “disgruntled” by their personal experiences finding a care home for a loved one.
Will Donnelly, co-CEO and co-founder of Lottie, said: “We set out to build Lottie after experiencing firsthand the fundamental issues in the UK social care sector: namely a lack of high-quality affordable care and an outdated, emotionally taxing process for individuals and families urgently looking to find care for their loved ones.”
The startup secured £6m last year in a round headed by General Catalyst at a reported valuation of £45m. Lottie declined to share an updated valuation with UKTN.
“We expect glossy, transparent, low-touch experiences when booking holidays, buying groceries and doing everything in between,” said Sonali De Rycker, partner at Accel.
“For some reason, eldercare has been left behind. Will and Chris are on a mission to level up an industry stuck in the dark ages.”
According to the startup, it has more than 4,000 care and retirement providers signed up to its site and has over 500,000 monthly users.
Another of Lottie’s products is a care home occupancy and customer relationship software called Found, which it acquired for £1.5m in September last year.