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Fitness app GoJoe raises £1.2m in round featuring ex-Manchester United star

Image credit: GoJoe

London-based fitness app GoJoe has secured £1.2m in funding, including backing from former Manchester United player Michael Carrick, as it looks to scale the B2B side of the business.

Founded in 2018, GoJoe is a social fitness app that aims to cater to both consumers and businesses and is looking to replace traditional workplace wellness programmes.

The app links to wearable tech to capture more activities than step counting, aiming to recapture the social sporting activities performed by the founders, Will Turner and Phil Steele, during their university days.

“We’re a product built for people, regardless of whether they are using it in or out of work. On the B2B side, we’ve always known that there was a massive opportunity to build something better than the tired and unengaging step-based products wheeled out by workplaces,” said the GoJoe founding team.

“This round will enable us to significantly scale and internationalise our B2B SaaS product, offering workplaces a new, innovative way to connect and engage their employees and give their staff something they actually love using”.

The funding round was led by Superbet Ventures and, in addition to Carrick, featured participation from Hellen’s Rock and Animoca Brands.

“We are excited to become strategic investors, convinced by the vision of GoJoe’s founders. They are exactly the type of start-up that we are looking for in the venture capital market,” said Paul Neagoe from Superbet Ventures.

“Having a unique and highly scalable business model, found at the crossroads of wellbeing, sports and social apps, GoJoe has an impressive potential of organic growth with a wide range of demographics.”