If you have been shopping in major UK supermarkets over the past few years, you may have noticed a change in one of the most publicly facing aspects of the shopping experience.
Though they have not become the expected standard, British retailers have been increasingly swapping out their age-old sticker displays for shiny new digital alternatives, called electronic shelf labels (ESLs).
The technology itself is not particularly new, however, the UK has historically been more cautious than other markets, such as in Europe, regarding its adoption, but this has started to change.
One such provider of this technology is SOLUM, which spun off from Samsung Electro-Mechanics in 2015.
The company has become one of the leading providers of digital retail display and ESL. Among its major UK retail clients is Waitrose, which has rolled out SOLUM’s technology across more than 200 locations across the country....