London-based laundry on-demand startup Laundryheap has continued its expansion with the purchase of Peruvian startup GetLavado, its fifth acquisition in two years.
Founded in 2014, Laundryheap is billed as Uber for washing clothes. Users can request washing and dry cleaning services with electric vehicles collecting clothes to be cleaned and returned in under 24 hours.
The company, which has so far raised £11.5m, has been growing rapidly through a series of acquisitions.
Last year, the company acquired two French on-demand laundry startups Wast and Lavoir Moderne.
The year prior, it took over the consumer operations of Oxwash – which shifted its focus to the underlying technology of rapid mobile laundry services – and acquired fellow UK competitor Laundrapp.
Its latest acquisition will give the company a footprint in Latin America. Laundryheap said from today it will be operating in the Peruvian capital Lima, with plans to expand across Colombia and Mexico later in the year.
“We’re thrilled to be expanding into Latin America with the acquisition of GetLavado. The GetLavado team has established a strong business with a loyal customer base in the region for on-demand laundry and dry cleaning,” said Laundryheap founder and CEO Deyan Dimitrov.
“Laundryheap looks forward to building on this success, increasing our consumer presence, and collaborating with businesses across Latin America.”
GetLavado was founded in 2017. As part of the acquisition deal, the GetLavado staff will join Laundryheap, continuing their operations under the new branding.
“Latin America represents a tremendous opportunity for growth and innovation in the laundry sector,” said GetLavado founder Martin Beas Nuñez.
“We are excited to combine our local insights with Laundryheap’s global strategy to offer world-class service across the continent.”
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