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Founder in 5: Laundryheap CEO on the benefits of bootstrapping and diversity

Laundryheap founder

Deyan Dimitrov is the founder and CEO of Laundryheap, an on-demand laundry and dry cleaning service.

Dimitrov launched the London-headquartered company in 2014 after experiencing first-hand frustration at the lack of laundry options available.

The company lets customers schedule a laundry collection using a smartphone app, with couriers picking up the clothes via an ecargo bike.

Laundryheap now operates across 11 countries spanning Europe, the USA, the Middle East and Asia. It has raised just under £6m in funding, with £2.5m of that coming in a Series A round in March 2021.

In this week’s Founder in Five Q&A, Dimitrov explains the opportunities that come with bootstrapping, how Laundryheap has embraced sustainability and why he’s excited about edtech.

1. What funding advice would you give to a first-time founder?

Deyan Dimitrov: Don’t overlook the power of bootstrapping your business. Even though there’s a lot of expectation for startup founders to raise external capital, bootstrapping can give you more opportunity to experiment with your business model and nail the product market fit....