On-demand laundry and dry cleaning service Laundryheap is acquiring the digital assets of Paris-based Lavoir Moderne, which marks its fourth acquisition in under two years.
Laundryheap did not disclose the terms of the deal but its chief executive said it would expand its footprint in France.
Deyan Dimitrov, CEO and founder of Laundryheap, said: “We are thrilled to further bolster our presence in France with the acquisition of the Lavoir Moderne digital assets.
“We look forward to growing our footprint in the region and providing our Parisien customers with the excellent service we are known for.”
A spokesperson told UKTN: “Laundryheap has a pipeline of strategic acquisitions planned.”
Lavoir Moderne sought €5m from investors in 2019 for its laundry delivery service but went into administration earlier this year.
London-headquartered Laundryheap lets customers schedule a laundry collection using a smartphone app, with couriers picking up the clothes via an e-cargo bike.
Heaps of acquisitions
The former rival, which launched in 2012, sought to use both AI and robotics to keep the costs of washing garments down.
It is not the only company in Paris to be acquired by Laundryheap. In June, Laundryheap acquired French rival Wast. Buying Wast gave the business access to its overseas markets.
Laundryheap also took over the direct-to-consumer division of Oxwash. Oxwash raised £10m in August last year.
Dimitrov started Laundryheap alongside Mayur Bommai and Ruxandra Lica in 2014. He previously spoke to UKTN about the benefits of bootstrapping and company diversity.