Dominic Pollard, director of content and communications at City Road Communications, on how PR can help you raise funds for your tech business.
For many entrepreneurs, securing funding is one of the most pressing challenges they face in the first few years of running a startup. In fact, in April 2018 City Road Communications partnered with UKTN and Studio Graphene to conduct a survey among founders of tech businesses – the research uncovered that finding investment was the second most common problem encountered by early stage companies, with 22% of the respondents saying they had struggled with this task.
It is perhaps unsurprising, therefore, that tech startup founders frequently put the following question to us: Can PR help my business attract the attention of potential investors? In short, yes it can. But it’s important not to think of it as a direct appeal for funding – PR shouldn’t be viewed as a way to get column inches that read like an entrepreneur’s lonely hearts ad: ‘company x is seeking £y of funding from likeminded investors’....