A third (33%) of London tech startup founders say customer acquisition is the biggest challenge they face post-launch, with 22% also saying they struggled to obtain funding to develop an initial proof of concept.
According to research, carried out by Studio Graphene in partnership with City Road Communications and UKTN, the majority (52%) of founders also said it took much longer to launch their business than they had originally thought it would.
Cost was also cited as a challenge, with 15% of survey respondents adding that launching their company had proved “far more expensive” than originally predicted.
Unsurprisingly, 22% of participants also highlighted the toll their new venture had on their personal lives, noting that they had found the experience more emotionally draining than they expected. A further 20% said they felt isolated, too....