A startup aimed at addressing disadvantage for women in the workplace has landed an investment of £235k as it charts a course for expansion.
Bristol-based, majority female-founded software firm HeyFlow said it would use the funding from Aer Venture Studios to support the build and architecture of its tech platform and employee insight product, enabling it to reach even more business clients.
Aer Venture Studios’ Directors Geoff Wells and Tom Harber are set to play active roles in the future of HeyFlow, with Wells taking a seat on the board.
Sophie Creese, Co-Founder of HeyFlow, said the funding was “a testament to our early success and powerful validation of our mission to champion reproductive health inclusion and close workplace gender gaps.”
“At a time where only a small percentage of investment goes to female-founded companies, Aer Venture Studios’ belief in HeyFlow sends a clear message that innovative, women-led start-ups are worthy of investment.”
HeyFlow’s new employee insights platform is aimed at reshaping workplace behaviour to fuel meaningful change for women’s inclusion, resulting in organisations retaining talent, promoting talent, boosting profitability, and creating an equitable future.
Research suggests 31% of women experience severe reproductive health symptoms every year: 85% of women face at least four reproductive health conditions and mothers see a 60% drop in earnings following their first child, compared to fathers.