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Euan Blair’s Multiverse snaps up Eduflow in first acquisition

Multiverse Eduflow
Multiverse founder Euan Blair. Image credit: Multiverse

Multiverse, the edtech unicorn founded by Euan Blair, has made its first acquisition by snapping up the Danish startup Eduflow.

The acquisition marks the largest single investment in technology from Multiverse, which became the UK’s first edtech unicorn in June 2022 after a £176m funding round pushed its valuation over the $1bn mark.

Multiverse provides young people with access to education and apprenticeship opportunities beyond university.

The company hopes the Eduflow acquisition will allow it to extend its reach to 100,000 apprentices and ultimately become a replacement for the traditional university system.

Eduflow is a Copenhagen-based startup that has built a platform to manage social learning. Organisations use Eduflow to share upskilling material.

“When it comes to learning the skills needed to navigate the workplace, it’s clear that the future of learning isn’t lectures and textbooks, it’s delivered through the transformational power of working and learning combined,” said Eduflow CEO David Kofoed.

“By integrating Eduflow’s technology and team into Multiverse’s existing stack, apprentices will benefit from more specialization to ensure their skills are directly applicable to their careers, and a greater level of peer-learning, to help build the connections, communication skills and teamwork necessary to thrive.”

Alongside the acquisition, Multiverse has announced the appointment of former Meta executive Ujjwal Singh as chief product and technology officer.

Singh has also worked as an engineering director at Google and a CTO at GoFundMe.

“Even after all the studying I’ve done, my best lessons came from the workplace, not the classroom. That’s why I was so driven by the mission of Multiverse, and the opportunity to build the future of Applied Learning,” said Singh.

Blair – the son of former UK Prime Minister Tony Blair – founded Multiverse in 2016. It was previously known as WhiteHat and matches young people without degrees with salaried apprenticeship opportunities.

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