Branchspace, a company providing sales software solutions to airlines, has secured a £5m investment from Gresham House Ventures.
Founded in 2013, the London-based software firm partners with air travel firms to create personalised digital commerce products. Existing customers include British Airways, Lufthansa Group, Turkish Airlines, Aegean and Air Malta.
Branchspace offers airlines the tools to build online marketplaces with an application programming interface (API) for data-driven retail. The company claims it can boost customer conversion and retention.
Branchspace founder and managing director Michael Huynh said the new funding would “accelerate the development and deployment of our modular Triplake dynamic retailing platform, delivering the best possible end-to-end experience for travellers”.
Huynh added: “We will also enhance our leading Triplake Control Hub further for airline teams to drive one-to-one propositions and experiment and optimise performance in real time.”
The investment marks the first institutional support for Branchspace. Gresham House Ventures this month has also participated in the £4m funding round for legal tech platform Legatics and the £3.1m round for speech therapy platform Mable.
“As we witness a strong resurgence in air travel post-pandemic, airlines are determined to meet the ever-changing demands of their customers,” said Benjamin Faulkner, associate director at Gresham House Ventures.
“Branchspace’s solutions align perfectly with this industry-wide need and, with the successful launch of their Triplake product, have brought a step change in the technology tools available for retailing travel across the globe.”