Signol, a startup using behavioural science to reduce emissions in shipping and aviation, has raised £2.5m.
Founded in 2017, Signol works with high-emissions sectors, providing insights backed by data and behavioural science to encourage more sustainable decision-making.
The company claims its insight communications platform can reduce the carbon impact of clients with no technological or physical changes to their systems required.
Customers and partners of Signol include Virgin Atlantic, Boeing, Genpro Maritime Commercial Procurement and Christiania Shipping.
The London-based startup’s latest investment round was led by New York VC firm TMV.
“It’s crucial that we invest in solutions which can have an immediate impact to improve the sustainability and efficiency of legacy industries like shipping,” said TMV’s co-founder and general partner Marina Hadjipateras.
“There’s always a human factor when it comes to transforming industries – especially in maritime,” added Hadjipateras.
“Signol harnesses the real power of people to shift operational behaviour and culture towards more sustainable practices.”
The round also included investments from ship operator Ultranav, MOL Plus, the venture capital arm of shipping group Mitsui OSK and existing investor East Innovate.
With the new seed funding secured, Signol intends to develop a proof-of-concept to reduce the climate impact of the corporate travel sector.
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